OWS - Compiling all your work into one platform for presentation Week 15.
Homework: Finishing your BRAND PLATFORM presentation for class crit and survey.
Monday, December 6, 2010
Monday, November 29, 2010
Week 13
BLOGS: Make sure you have posted comments to your blog regarding our guest designer last week.
OWS: Working on Marketing Spots
OWS: Working on Marketing Spots
Homework: Finish Marketing Spots. BRING ALL MATERIALS to class next week to work on compiling all your work into one platform for presentation Week 15.
Monday, November 22, 2010
Week 12
Visiting Designer Liad Baniel discusses your work and talks on the design process.
Liad Baniel - Visiting Designer
Liad Baniel Studio specializes in establishing brand/message recognition using creative direction, brand innovation and all aspects of visual presence. Established in 2006, LBS continues to explore visual communication and the psychology of perception.
Since graduating from the School of Visual Arts in 2001, with a Bachelor of Fine Arts degree in Graphic Design, Liad Baniel has focused his practice on design for other creative industries. His diverse client roster includes companies and organizations from the entertainment, theater, music, fashion, contemporary fine art, social activism, and book publishing fields. Among them are: The National Academy of Museum, Simon & Schuster, Bad Boy Records, Nike Goddess Magazine, Good Housekeeping, Spot/co Design & Advertising, HCX Human Condition Design, Harper Collins, SCOPE International Art Fair, Jockey USA, Indika Key Arts.
To learn more and view the work, visit: http://liadbaniel.com
LINKS (Recommended by Liad Baniel)
Design community and news sites:
Few favorite contemporary graphic designers:
Important design/ branding companies:
Innovation firms:
Homework:
1) Continue to work on Marketing Spot (Motion Graphics Spot) Iteration 01
2) Comment on your blog your responses to your interaction with our guest designer
Wednesday, November 17, 2010
Guest Designer Bio
Liad Baniel Studio specializes in establishing brand/message recognition using creative direction, brand innovation and all aspects of visual presence. Established in 2006, LBS continues to explore visual communication and the psychology of perception.
Since graduating from the School of Visual Arts in 2001, with a Bachelor of Fine Arts degree in Graphic Design, Liad Baniel has focused his practice on design for other creative industries. His diverse client roster includes companies and organizations from the entertainment, theater, music, fashion, contemporary fine art, social activism, and book publishing fields. Among them are: The National Academy of Museum, Simon & Schuster, Bad Boy Records, Nike Goddess Magazine, Good Housekeeping, Spot/co Design & Advertising, HCX Human Condition Design, Harper Collins, SCOPE International Art Fair, Jockey USA, Indika Key Arts.
To learn more and view the work, visit: http://liadbaniel.com
Monday, November 15, 2010
Week 11
**Announce: I DID not change in the assignments section last week that you need only have your storyboards, not your styleframe storyboards ready tonight. I will make a very QUICK run through of your progress tonight (2 minutes per student...hold me to this :) and then we will begin student blog presentations.
NEXT WEEK we will have a visiting designer Liad Baniel. He will be viewing & discussing with each of you your marketing spots styleframes and/or working motion pieces, and then will lead a general discussion about branding and design.
Presentations: Student Blogs
Presentations should be no longer than 8 minutes.
Some things to cover: How does your blog reflect your interests, your aesthetics, your pov and/or your thesis research? What have you gained through compiling & posting the various images, articles, clips, links etc...to your blog? Think a little bit about the publicness of your blog, how does (if it does) affect what you post, how you describe your tastes, concerns or ambitions? Honestly access how you feel about blogging for this class. Does it feel like an academic exercise? Do you still keep a private journal additionally that hold design notes and ideas? )
Homework: If not completed, complet styleframes for marketing spots. Begin on iteration 01 of your motion design.
NEXT WEEK we will have a visiting designer Liad Baniel. He will be viewing & discussing with each of you your marketing spots styleframes and/or working motion pieces, and then will lead a general discussion about branding and design.
Presentations: Student Blogs
Presentations should be no longer than 8 minutes.
Some things to cover: How does your blog reflect your interests, your aesthetics, your pov and/or your thesis research? What have you gained through compiling & posting the various images, articles, clips, links etc...to your blog? Think a little bit about the publicness of your blog, how does (if it does) affect what you post, how you describe your tastes, concerns or ambitions? Honestly access how you feel about blogging for this class. Does it feel like an academic exercise? Do you still keep a private journal additionally that hold design notes and ideas? )
Homework: If not completed, complet styleframes for marketing spots. Begin on iteration 01 of your motion design.
Monday, November 8, 2010
Week 10
ANNOUNCE: I may be a few minutes late to class today. We are having class, please read below for what we will be covering. See you soon!
OWS - Continue to work on your stop motion "What It Does" Project while I come around and view progress & offer feedback. If you feel you are already at a stopping point on this project, until you receive feedback from me, begin working on ideas for your Marketing Spot (see description below) or making sure your blog is up-to-date, as you will be presenting it to the class next week.
Marketing Spot (Motion Graphics):
Phase 1:
If you do not already have a one-word name for your product or service, create one for this campaign. Final pass at logo/logotype.
Phase 2:
Brainstorming. Begin thinking in terms of connotation: the "character" of your product or service, the lifestyle it suggests, the suggestive instead of the literal. Find examples of marketing spots online that you feel are evocative, clever and/or inspirational for your marketing goals.
These spots should "show" instead of "tell" viewers about the product, how it provides a solution, or answers a need or want within a scenario. This can be through a character & lifestyle profile, an anthropomorphization of the product, or some other uncanny, revolutionary way that has "stickiness" i.e. grabs viewers' attention. Post your notes and research on your blogs.
Phase 3:
Create a simple storyboard, like you produced for your "What It Does" Project, but based on the brainstorming above. Include your product logo in beginning and/or ending frame sequence.
Phase 4:
Create a styleframe storyboard. This only needs to be 3-4 frames, but this will flesh out your simple storyboard, in that it provides a general look and feel (actors, setting, palette, lighting, overall mood).
Final Phase:
Using the animation and/or video editing application, or motion graphics editor of your choice create a 8-12 second spot. Your soundscape (audio branding) project should be incorporated into this spot. Editing your original soundscape to work with your visuals is perfectly acceptable, but please try to maintain something of what you described your soundscape evoking in your bullet point descriptions form Week 09.
Schedule Overview for the Remainder of the Semester:
Homework:
1) Prepare blogs for presentation in class next week. (Create a narrative for your blog and present a synthesis of what your blog represents. Presentations should be no longer than 8 minutes. How does your blog reflect your interests, your aesthetics, your pov and/or your thesis research? What have you gained through compiling & posting the various images, articles, clips, links etc...to your blog? Think a little bit about the publicness of your blog, how does (if it does) affect what you post, how you describe your tastes, concerns or ambitions? Honestly access how you feel about blogging for this class. Does it feel like an academic exercise? Do you still keep a private journal additionally that hold design notes and ideas? )
2) Continue to work on Marketing Spot. Have styleframe storyboards prepared for next week.
OWS - Continue to work on your stop motion "What It Does" Project while I come around and view progress & offer feedback. If you feel you are already at a stopping point on this project, until you receive feedback from me, begin working on ideas for your Marketing Spot (see description below) or making sure your blog is up-to-date, as you will be presenting it to the class next week.
Marketing Spot (Motion Graphics):
Phase 1:
If you do not already have a one-word name for your product or service, create one for this campaign. Final pass at logo/logotype.
Phase 2:
Brainstorming. Begin thinking in terms of connotation: the "character" of your product or service, the lifestyle it suggests, the suggestive instead of the literal. Find examples of marketing spots online that you feel are evocative, clever and/or inspirational for your marketing goals.
These spots should "show" instead of "tell" viewers about the product, how it provides a solution, or answers a need or want within a scenario. This can be through a character & lifestyle profile, an anthropomorphization of the product, or some other uncanny, revolutionary way that has "stickiness" i.e. grabs viewers' attention. Post your notes and research on your blogs.
Phase 3:
Create a simple storyboard, like you produced for your "What It Does" Project, but based on the brainstorming above. Include your product logo in beginning and/or ending frame sequence.
Phase 4:
Create a styleframe storyboard. This only needs to be 3-4 frames, but this will flesh out your simple storyboard, in that it provides a general look and feel (actors, setting, palette, lighting, overall mood).
Final Phase:
Using the animation and/or video editing application, or motion graphics editor of your choice create a 8-12 second spot. Your soundscape (audio branding) project should be incorporated into this spot. Editing your original soundscape to work with your visuals is perfectly acceptable, but please try to maintain something of what you described your soundscape evoking in your bullet point descriptions form Week 09.
Schedule Overview for the Remainder of the Semester:
Wk 11 | Nov 15 | **Presentations: Student Blogs OWS: In animation application or video editing program of your choice begin compiling assets & working on Iteration 01 of your Marketing Campaign | Continue:Marketing Spot (Motion Graphics) Iteration 01 |
Wk 12 | Nov 22 | Marketing Iteration 01 Due Guest Speaker | Continue:Marketing Spot (Motion Graphics) Iteration 02 |
Wk 13 | Nov 29 | OWS: Finish Marketing (Motion Graphics) Spot Iteration 02 | |
Wk 14 | Dec 06 | OWS: Compiling all components in a Power Point, Flash, PDF, or Open Office file for next weeks' Brand Platform Presentations | Finish:compilation of all files into a final presentation format |
Wk15 | Dec 13 | FINAL CRITS | Have a great winter break! |
Homework:
1) Prepare blogs for presentation in class next week. (Create a narrative for your blog and present a synthesis of what your blog represents. Presentations should be no longer than 8 minutes. How does your blog reflect your interests, your aesthetics, your pov and/or your thesis research? What have you gained through compiling & posting the various images, articles, clips, links etc...to your blog? Think a little bit about the publicness of your blog, how does (if it does) affect what you post, how you describe your tastes, concerns or ambitions? Honestly access how you feel about blogging for this class. Does it feel like an academic exercise? Do you still keep a private journal additionally that hold design notes and ideas? )
2) Continue to work on Marketing Spot. Have styleframe storyboards prepared for next week.
Sunday, October 31, 2010
Week 09
Student Presentations: Data Visualizations of Micro Networks
Jee
Natalie
OWS - I will meet with each of you to approve your bullet points and stop motion storyboard proposals. You will then, either in class or outside, make a stop motion video (5-10) seconds using a digital STILL camera and video editing application (Final Cut or Premiere) to show your product/service in action.
How To - Premiere/Final Cut Pro/After Effects Demo of Stop Motion animation:
PHOTOSHOP/PREMIERE INSTRUCTIONS
1. Create a .psd with all stills and modify as needed.
2. File>Scripts>ExportLayersToFiles
In the dialogue box, browse to the folder where you want to save stills. Set a prefix name and file type (jpg) and jpeg options (12). Then choose RUN.
3. Launch Adobe Premiere
4. New Project
5. File Import - Import Stills
6. Premier Pro>Preferences>General>Still Image Default Duration>1-4 frames
7. Drag all stills to Video 01
8. File>Export>QuicktimeNTSC DV
About the Premier Interface:
The Source Monitor plays back individual clips. In the Source Monitor, you prepare clips that you want to add to a sequence. You set In points and Out points, and specify the clip’s source tracks (audio or video). You can also insert clip markers and add clips to a sequence in a Timeline panel.
The Program Monitor plays back the sequence of clips that you are assembling. It’s your view of the active sequence in a Timeline panel. You can set sequence markers and specify sequence In points and Out points. Sequence In points and Out points define where frames are added or removed from the sequence.
Each monitor contains both a time ruler and controls to play back and cue the current frame of a source clip or sequence. Each monitor also contains an Export Frame button for creating a still from a single frame of video.
FINAL CUT INSTRUCTIONS
1. Launch Final Cut.
2. Right click on 'Sequence 1' on the Browser windows. choose 'settings..'>Frame Size 640x480.
3. File>User Preferences, choose the Editing tab
4. In the Still/Freeze Duration field type: 00:00:00:04
5. File > Import > Folder. choose the folder where you save all the photos you took. You will need about 50 photos for a 5 second video.
6. Select all images and drag them to the video channel.
8. When you set all the photos in video channel, choose from menu: Sequence > Render All > Video
9. File > Save Project
0. File > Export > Using QuickTime Conversion
Done!
AFTER EFFECTS INSTRUCTIONS
1. Launch AfterEffects
2. File>Import>File
3. After Effects>Preferences>Import>Still Footage 0:00:01:00
3. Select all images & drag images to timeline.
4. New Composition from Selection dialogue box pops up. Create Sincle Comp, use dimension from any image, still duration 0:00:04:00
5. Composition>Composition Settings - Pixel Aspect Ratio: 640 x 480 Square Pixels
6. Composition>Make Movie - See Render Queue Window. Output to: "File Name" Render Setting and Ouput Module
HOMEWORK
FINISH "What it does" Stop Motion Iteration 01 for class next week
READ: from Technology 01to Animation http://www.wowio.com/users/product.asp?BookId=3381
If you create an account on Wowio, you can read this ebook for free.
COMMENT on the reading on your blog. This will take the place of your normal blog entry.
Jee
Natalie
OWS - I will meet with each of you to approve your bullet points and stop motion storyboard proposals. You will then, either in class or outside, make a stop motion video (5-10) seconds using a digital STILL camera and video editing application (Final Cut or Premiere) to show your product/service in action.
How To - Premiere/Final Cut Pro/After Effects Demo of Stop Motion animation:
PHOTOSHOP/PREMIERE INSTRUCTIONS
1. Create a .psd with all stills and modify as needed.
2. File>Scripts>ExportLayersToFiles
In the dialogue box, browse to the folder where you want to save stills. Set a prefix name and file type (jpg) and jpeg options (12). Then choose RUN.
3. Launch Adobe Premiere
4. New Project
5. File Import - Import Stills
6. Premier Pro>Preferences>General>Still Image Default Duration>1-4 frames
7. Drag all stills to Video 01
8. File>Export>QuicktimeNTSC DV
About the Premier Interface:
The Source Monitor plays back individual clips. In the Source Monitor, you prepare clips that you want to add to a sequence. You set In points and Out points, and specify the clip’s source tracks (audio or video). You can also insert clip markers and add clips to a sequence in a Timeline panel.
The Program Monitor plays back the sequence of clips that you are assembling. It’s your view of the active sequence in a Timeline panel. You can set sequence markers and specify sequence In points and Out points. Sequence In points and Out points define where frames are added or removed from the sequence.
Each monitor contains both a time ruler and controls to play back and cue the current frame of a source clip or sequence. Each monitor also contains an Export Frame button for creating a still from a single frame of video.
FINAL CUT INSTRUCTIONS
1. Launch Final Cut.
2. Right click on 'Sequence 1' on the Browser windows. choose 'settings..'>Frame Size 640x480.
3. File>User Preferences, choose the Editing tab
4. In the Still/Freeze Duration field type: 00:00:00:04
5. File > Import > Folder. choose the folder where you save all the photos you took. You will need about 50 photos for a 5 second video.
6. Select all images and drag them to the video channel.
8. When you set all the photos in video channel, choose from menu: Sequence > Render All > Video
9. File > Save Project
0. File > Export > Using QuickTime Conversion
Done!
AFTER EFFECTS INSTRUCTIONS
1. Launch AfterEffects
2. File>Import>File
3. After Effects>Preferences>Import>Still Footage 0:00:01:00
3. Select all images & drag images to timeline.
4. New Composition from Selection dialogue box pops up. Create Sincle Comp, use dimension from any image, still duration 0:00:04:00
5. Composition>Composition Settings - Pixel Aspect Ratio: 640 x 480 Square Pixels
6. Composition>Make Movie - See Render Queue Window. Output to: "File Name" Render Setting and Ouput Module
HOMEWORK
FINISH "What it does" Stop Motion Iteration 01 for class next week
READ: from Technology 01to Animation http://www.wowio.com/users/product.asp?BookId=3381
If you create an account on Wowio, you can read this ebook for free.
COMMENT on the reading on your blog. This will take the place of your normal blog entry.
Monday, October 25, 2010
Week 08
Student Presentations: Data Visualizations of Micro Networks
Josh
Mariam
Suzy
Jennifer
Chantal
Sarah
Claire
Ron
Clara
Lauren
Jee (absent)
Natalie (absent)
Homework: Planning for WHAT IT DOES Project
Media: Digital camera, FinalCut or Adobe Premiere
Josh
Mariam
Suzy
Jennifer
Chantal
Sarah
Claire
Ron
Clara
Lauren
Jee (absent)
Natalie (absent)
Homework: Planning for WHAT IT DOES Project
Media: Digital camera, FinalCut or Adobe Premiere
FOR CLASS NEXT WEEK:
What the product/service does based on results from community site and a review of your original theme, the results of the color/texture mood board and soundscape.
What the product/service does based on results from community site and a review of your original theme, the results of the color/texture mood board and soundscape.
- POST on your blog for next week four short bullet point phrases describing what your product or service might do evolving from your original theme, color/texture mood boards, soundscape, and social network data results. The four bullet points should be:
- 1) What the color/texture mood board evokes
- 2) What the soundscape evokes
- 3) Restate (edit as needed) the theme
- 4) A synthesis of the most important feedback gathered from your social network
- CREATE a simple storyboard showing your proposed product of service "in action". (Your storyboard can be hand drawn or created in Photoshop or Illustrator). (No less than 6 frames, nor more than 16).
IN CLASS NEXT WEEK, I will meet with each of you to approve your bullet points and stop motion storyboard proposals. You will then, either in class or outside, make a stop motion video (5-10) seconds using a digital STILL camera and video editing application (Final Cut or Premiere) to show your product/service in action.
Your photos can be of yourself or of another person or of the device/application. You can composite or overlay found footage and/or drawn/hand-rendered footage with live photo footage. You will need about 50 photos for a 5 second video.
The purpose of this short video is to show how the proposed product/service might function. The stop motion video is “denotative” (what it does, its purpose) rather than “connotative” (its marketing message). The entire video is one scene.
STORYBOARD EX:
STOP MOTION EX: (This video shows a camera is able to take pictures of a person's FEELINGS, rather than their actual appearance).
http://youtu.be/GwivxRg0NDI
Your photos can be of yourself or of another person or of the device/application. You can composite or overlay found footage and/or drawn/hand-rendered footage with live photo footage. You will need about 50 photos for a 5 second video.
The purpose of this short video is to show how the proposed product/service might function. The stop motion video is “denotative” (what it does, its purpose) rather than “connotative” (its marketing message). The entire video is one scene.
STORYBOARD EX:
Monday, October 18, 2010
Week 07
OWS - Assignment #4 - Community Site
Continue to work on the creation of your Micro Social Networking Site.
Class Networks:
Jee Akarawanitcha | Pillow Me - http://pillowme.ning.com
Mariam Asatryan | iEye - http://digitaldesign111.ning.com/
Clara Eckert-Framm | Pitch Perfect - http://pitchperfect.ning.com/
Josh Eriksen | Orbit - http://josher.ning.com/
Chantal Fischzang | Power Homes - http://powerhomes.ning.com/
Sarah Greene | Thinking Cap - http://thinkingcap.ning.com/
Homework:
Screen Grabs - Make sure you DOCUMENT your entire network before de-activating your account. This includes member page, poll page, forums, home page with description, etc... **These screen grabs along with your data visualization example will be included in your final project template.
Data Visualization - Compile information gathered from user input and feedback into a successfully communicative and aesthetically engaging example of data visualization for in class presentation next week.
Continue to work on the creation of your Micro Social Networking Site.
Class Networks:
Jee Akarawanitcha | Pillow Me - http://pillowme.ning.com
Mariam Asatryan | iEye - http://digitaldesign111.ning.com/
Clara Eckert-Framm | Pitch Perfect - http://pitchperfect.ning.com/
Josh Eriksen | Orbit - http://josher.ning.com/
Chantal Fischzang | Power Homes - http://powerhomes.ning.com/
Sarah Greene | Thinking Cap - http://thinkingcap.ning.com/
Jennifer Ip | Interdeception - http://interdeception.ning.com
Claire Kelley | Immersion Education - http://immersioneducation.ning.com/
Suzy Kim | Cone-o-matic - http://suzykim.ning.com
Lauren Manning | Walk Smart - http://walksmart.ning.com/
Natalie Sims | Senseable Cleaning (or Mer | Maid) - http://senseablecleaning.ning.com/
Ron Zisman | Augmented Reality - http://augumented.ning.com/Homework:
Screen Grabs - Make sure you DOCUMENT your entire network before de-activating your account. This includes member page, poll page, forums, home page with description, etc... **These screen grabs along with your data visualization example will be included in your final project template.
Data Visualization - Compile information gathered from user input and feedback into a successfully communicative and aesthetically engaging example of data visualization for in class presentation next week.
Monday, October 11, 2010
Week 06
Presentation: Data Visualization - DataVisualization.html
Demo - Adding a poll on Poll Daddy - pollDaddy.zip
OWS - Assignment #4 - Community Site
Continue to work on the creation of your Micro Social Networking Site
Media: Ning
Example: http://cmotion.ning.com/
2) Make a tagline that will appear with the community name.
3) Create a site using Ning.com to build a community interested in your theme and related
5) Choose your colors and layout from the provided templates and customize. Use one or
more color(s) from the color (palette/mood) project as a starting point..
*10 or more relevant posts to articles, images or blog posts
Demo - Adding a poll on Poll Daddy - pollDaddy.zip
OWS - Assignment #4 - Community Site
Continue to work on the creation of your Micro Social Networking Site
Media: Ning
Example: http://cmotion.ning.com/
1) Use your theme as a basis for creating a shorter community name. *This can also be your iteration 2 logo design effort.
2) Make a tagline that will appear with the community name.
Taglines are probably the second most noticeable element of a business identity. With just a few words, a tagline must be understandable, summarize the product or service offering, build trust, or incite to buy.
View: des680/taglines.html
3) Create a site using Ning.com to build a community interested in your theme and related
subjects.
4) Create an aesthetically appropriate banner that includes your community name and a “tagline”. Dimensions for the banner: maximum width 925 pixels, height as appropriate, no bigger than 250K, 72dpi, png format
5) Choose your colors and layout from the provided templates and customize. Use one or
more color(s) from the color (palette/mood) project as a starting point..
6) Look at other Ning sites by picking from the various categories (Networking, Causes, etc.) at ning.com
**The goal for creating this community is to solicit ideas from its members as to
what product or service might result from the community’s theme. You will use
one or more of these ideas for future assignments.***
7) Weave questions about your theme into your community’s discussion, postings, etc.
8) Also include a poll using poll daddy (see below instructions) to add the poll,with options to choose various proposed products or services.
9) Under the “Notes” section, write an introductory statement. (Everyone should have this statement checked and edited by someone who speaks English as their first language.)
10) Also include these elements in your site (add others as appropriate):
*The completed sound assignment as a audio signature for the community
*The completed sound assignment as a audio signature for the community
*Music, art, images, links related directly and indirectly to the theme, added by you and
the community
the community
*10 or more relevant posts to articles, images or blog posts
*Three or more existing videos relating to your theme.
*A discussion in the forum
11) Solicit people to join your community. You will need a minimum of 15 members.
12) Manage and tend to the community many times a day in order for it to make it thrive (and to answer the question above).
Homework:
Promote your Community Site all week. Collect data from your polls and forum discussions. We will have another OWS in class next week to compile data and work on data visualizations for presentation in class Week 8.
Promote your Community Site all week. Collect data from your polls and forum discussions. We will have another OWS in class next week to compile data and work on data visualizations for presentation in class Week 8.
Monday, October 4, 2010
Week 05
Assigment #3 - Mixed Soundscape - Audio Branding due.
OWS - Conversion of files to mp3, importing them into templates. Instructor/Student discussions of soundscapes.
Presentation - des680/TheInternetAndWWW.html
OWS - Assignment #4 - Community Site
Begin working on the creation of a Micro Social Networking Site
Media: Ning
Example: http://cmotion.ning.com/
2) Make a tagline that will appear with the community name.
3) Create a site using Ning.com to build a community interested in your theme and related subjects.
4) Create an aesthetically appropriate banner that includes your community name and a “tagline”. Dimensions for the banner: maximum width 925 pixels, height as appropriate, no bigger than 250K, 72dpi, png format
5) Choose your colors and layout from the provided templates and customize. Use one or
more color(s) from the color (palette/mood) project as a starting point..
*10 or more relevant posts to articles, images or blog posts
OWS - Conversion of files to mp3, importing them into templates. Instructor/Student discussions of soundscapes.
Presentation - des680/TheInternetAndWWW.html
OWS - Assignment #4 - Community Site
Begin working on the creation of a Micro Social Networking Site
Media: Ning
Example: http://cmotion.ning.com/
1) Use your theme as a basis for creating a shorter community name. *This can also be your iteration 2 logo design effort.
2) Make a tagline that will appear with the community name.
Taglines are probably the second most noticeable element of a business identity. With just a few words, a tagline must be understandable, summarize the product or service offering, build trust, or incite to buy.
View: des680/taglines.html
3) Create a site using Ning.com to build a community interested in your theme and related subjects.
4) Create an aesthetically appropriate banner that includes your community name and a “tagline”. Dimensions for the banner: maximum width 925 pixels, height as appropriate, no bigger than 250K, 72dpi, png format
5) Choose your colors and layout from the provided templates and customize. Use one or
more color(s) from the color (palette/mood) project as a starting point..
6) Look at other Ning sites by picking from the various categories (Networking, Causes, etc.) at ning.com
**The goal for creating this community is to solicit ideas from its members as to
what product or service might result from the community’s theme. You will use
one or more of these ideas for future assignments.***
7) Weave questions about your theme into your community’s discussion, postings, etc.
8) Also include a poll using poll daddy (see below instructions) to add the poll,with options to choose various proposed products or services.
9) Under the “Notes” section, write an introductory statement. (Everyone should have this statement checked and edited by someone who speaks English as their first language.)
10) Also include these elements in your site (add others as appropriate):
*The completed sound assignment as a audio signature for the community
*The completed sound assignment as a audio signature for the community
*Music, art, images, links related directly and indirectly to the theme, added by you and
the community
the community
*10 or more relevant posts to articles, images or blog posts
*Three or more existing videos relating to your theme.
*A discussion in the forum
11) Solicit people to join your community. You will need a minimum of 15 members.
12) Manage and tend to the community many times a day in order for it to make it thrive (and to answer the question above).
Instructions for adding a poll:
It is fairly simple to add a poll to the Ning site. It just takes a few steps and to set up an account.
1) Polls are added as Ning Application. Make sure you are signed in your Ning account.
2) Go to Manage > Ning Apps > Featured > PollDaddy (install it and sign up for an account)
3) Set up the account and your can create any poll, change the look, etc....
4) Now go back to Ning, go to the PollDaddy tab and sign in.
5) You will see the PollDaddy window. Select the poll, you will be asked to save the poll
again and once saved, the poll will be sent to your profile.
again and once saved, the poll will be sent to your profile.
6) Once in your profile, your members just have to click to PollDaddy tab and the poll
will appear for them to vote.
Homework:
Continue to work on Assigment #4 - Community Site. We will have OWS time in class next week to work & test this project.
will appear for them to vote.
Homework:
Continue to work on Assigment #4 - Community Site. We will have OWS time in class next week to work & test this project.
Monday, September 27, 2010
Week 04
Crits: Clara, Mariam & Jee present their Selections & Themes + Brand Color assignments.
Presentation: Audio Branding - lecture03.html
Technique: Sound Design with Audacity - AudacityHowTo.pdf
Video Tutorials: http://www.youtube.com/watch?v=Mf7-2KSqj4s http://www.youtube.com/watch?v=M1IqWoWu8gU&feature=related
To export mp3s:http://www.youtube.com/watch?v=6kTkQ_9okXM
Audio converter: http://www.nch.com.au/switch/index.html
Lame for mp3 conversion: http://audacity.sourceforge.net/help/faq?s=install&item=lame-mp3
OWS: Mixed Soundscape
Assigment #3 - Mixed Soundscape - Audio Branding
Media: Found and self-recorded sounds
Using sounds found on the internet and sounds you record, create a mixed “soundscape” – evoking (but not documenting or simulating) the service, product or organization which might be associated with the theme you derived from your quote.
Use your theme as a guide in choosing your sources.
Collect these sounds using the Internet and/or your own recording device:
Mix these sounds using Audacity, so they seamlessly make one appropriate mixed sound which helps evoke your short theme and coincidentally starts to suggest the service, product or organization which may evolve from that theme.
Also, keep in mind the results from the Color / Texture Mood Board and have that influence the sound source selections as well as the mix.
Total Project Length = 5-8 seconds.
Homework:
Finish Assigment #3 - Mixed Soundscape - Audio Branding Project.
Set up a free Ning.com account, Look up networks related to your theme.
Presentation: Audio Branding - lecture03.html
Technique: Sound Design with Audacity - AudacityHowTo.pdf
Video Tutorials: http://www.youtube.com/watch?v=Mf7-2KSqj4s http://www.youtube.com/watch?v=M1IqWoWu8gU&feature=related
To export mp3s:http://www.youtube.com/watch?v=6kTkQ_9okXM
Audio converter: http://www.nch.com.au/switch/index.html
Lame for mp3 conversion: http://audacity.sourceforge.net/help/faq?s=install&item=lame-mp3
OWS: Mixed Soundscape
Assigment #3 - Mixed Soundscape - Audio Branding
Media: Found and self-recorded sounds
Using sounds found on the internet and sounds you record, create a mixed “soundscape” – evoking (but not documenting or simulating) the service, product or organization which might be associated with the theme you derived from your quote.
Use your theme as a guide in choosing your sources.
Collect these sounds using the Internet and/or your own recording device:
- Two selections of music, one perhaps classical; one contemporary; good rule of thumb: no words & the simpler the better.
- One sound effect
- One Animal Sound
- One Mechanical Sound
- One Electronic Sound
Internet Sources: http://www.brainybetty.com/soundsforpowerpoint.htm
http://www.flashkit.com/soundfx/
http://www.animal-sounds.org/
Convert Midi free app: http://www.nch.com.au/switch/index.html?gclid=CP_SgaLNlqQCFYXs7QodqRD-AA
http://www.flashkit.com/soundfx/
http://www.animal-sounds.org/
Convert Midi free app: http://www.nch.com.au/switch/index.html?gclid=CP_SgaLNlqQCFYXs7QodqRD-AA
Mix these sounds using Audacity, so they seamlessly make one appropriate mixed sound which helps evoke your short theme and coincidentally starts to suggest the service, product or organization which may evolve from that theme.
Also, keep in mind the results from the Color / Texture Mood Board and have that influence the sound source selections as well as the mix.
Total Project Length = 5-8 seconds.
Homework:
Finish Assigment #3 - Mixed Soundscape - Audio Branding Project.
Set up a free Ning.com account, Look up networks related to your theme.
Monday, September 20, 2010
Week 03
Troubleshooting: Q&A and demos re: video uploads to blogs, Flash template modification
Review of Presentation: Color
lecture02.html
• Color Theory History
• Digital Color
Crits: Students present Selections & Themes + Brand Color Projects
Presentation: lecture03.html
Technique: Sound Design with Audacity - AudacityHowTo.pdf
OWS: Mixed Soundscape
Assigment #3 - Mixed Soundscape - Audio Branding
Media: Found and self-recorded sounds
Using sounds found on the internet and sounds you record, create a mixed “soundscape” – evoking (but not documenting or simulating) the service, product or organization which might be associated with the theme you derived from your quote.
Use your theme as a guide in choosing your sources.
Collect these sounds using the Internet and/or your own recording device:
Mix these sounds using Audacity, so they seamlessly make one appropriate mixed sound which helps evoke your short theme and coincidentally starts to suggest the service, product or organization which may evolve from that theme.
Also, keep in mind the results from the Color / Texture Mood Board and have that influence the sound source selections as well as the mix.
Total Project Length = 5-8 seconds.
Homework:
Continue to work on Assigment #3 - Mixed Soundscape - Audio Branding Project. We will have OWS time in class next week to finish this project.
Review of Presentation: Color
lecture02.html
• Color Theory History
• Digital Color
Crits: Students present Selections & Themes + Brand Color Projects
Presentation: lecture03.html
Technique: Sound Design with Audacity - AudacityHowTo.pdf
- Video Tutorials: http://www.youtube.com/watch?v=Mf7-2KSqj4s http://www.youtube.com/watch?v=M1IqWoWu8gU&feature=related To export mp3s: http://www.youtube.com/watch?v=6kTkQ_9okXM
OWS: Mixed Soundscape
Assigment #3 - Mixed Soundscape - Audio Branding
Media: Found and self-recorded sounds
Using sounds found on the internet and sounds you record, create a mixed “soundscape” – evoking (but not documenting or simulating) the service, product or organization which might be associated with the theme you derived from your quote.
Use your theme as a guide in choosing your sources.
Collect these sounds using the Internet and/or your own recording device:
- Two selections of music, one perhaps classical; one contemporary; good rule of thumb: no words & the simpler the better.
- One sound effect
- One Animal Sound
- One Mechanical Sound
- One Electronic Sound
Internet Sources: http://www.brainybetty.com/soundsforpowerpoint.htm
http://www.flashkit.com/soundfx/
http://www.animal-sounds.org/
Convert Midi free app: http://www.nch.com.au/switch/index.html?gclid=CP_SgaLNlqQCFYXs7QodqRD-AA
http://www.flashkit.com/soundfx/
http://www.animal-sounds.org/
Convert Midi free app: http://www.nch.com.au/switch/index.html?gclid=CP_SgaLNlqQCFYXs7QodqRD-AA
Mix these sounds using Audacity, so they seamlessly make one appropriate mixed sound which helps evoke your short theme and coincidentally starts to suggest the service, product or organization which may evolve from that theme.
Also, keep in mind the results from the Color / Texture Mood Board and have that influence the sound source selections as well as the mix.
Total Project Length = 5-8 seconds.
Homework:
Continue to work on Assigment #3 - Mixed Soundscape - Audio Branding Project. We will have OWS time in class next week to finish this project.
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