OWS - Continue to work on your stop motion "What It Does" Project while I come around and view progress & offer feedback. If you feel you are already at a stopping point on this project, until you receive feedback from me, begin working on ideas for your Marketing Spot (see description below) or making sure your blog is up-to-date, as you will be presenting it to the class next week.
Marketing Spot (Motion Graphics):
Phase 1:
If you do not already have a one-word name for your product or service, create one for this campaign. Final pass at logo/logotype.
Phase 2:
Brainstorming. Begin thinking in terms of connotation: the "character" of your product or service, the lifestyle it suggests, the suggestive instead of the literal. Find examples of marketing spots online that you feel are evocative, clever and/or inspirational for your marketing goals.
These spots should "show" instead of "tell" viewers about the product, how it provides a solution, or answers a need or want within a scenario. This can be through a character & lifestyle profile, an anthropomorphization of the product, or some other uncanny, revolutionary way that has "stickiness" i.e. grabs viewers' attention. Post your notes and research on your blogs.
Phase 3:
Create a simple storyboard, like you produced for your "What It Does" Project, but based on the brainstorming above. Include your product logo in beginning and/or ending frame sequence.
Phase 4:
Create a styleframe storyboard. This only needs to be 3-4 frames, but this will flesh out your simple storyboard, in that it provides a general look and feel (actors, setting, palette, lighting, overall mood).
Final Phase:
Using the animation and/or video editing application, or motion graphics editor of your choice create a 8-12 second spot. Your soundscape (audio branding) project should be incorporated into this spot. Editing your original soundscape to work with your visuals is perfectly acceptable, but please try to maintain something of what you described your soundscape evoking in your bullet point descriptions form Week 09.
Schedule Overview for the Remainder of the Semester:
Wk 11 | Nov 15 | **Presentations: Student Blogs OWS: In animation application or video editing program of your choice begin compiling assets & working on Iteration 01 of your Marketing Campaign | Continue:Marketing Spot (Motion Graphics) Iteration 01 |
Wk 12 | Nov 22 | Marketing Iteration 01 Due Guest Speaker | Continue:Marketing Spot (Motion Graphics) Iteration 02 |
Wk 13 | Nov 29 | OWS: Finish Marketing (Motion Graphics) Spot Iteration 02 | |
Wk 14 | Dec 06 | OWS: Compiling all components in a Power Point, Flash, PDF, or Open Office file for next weeks' Brand Platform Presentations | Finish:compilation of all files into a final presentation format |
Wk15 | Dec 13 | FINAL CRITS | Have a great winter break! |
Homework:
1) Prepare blogs for presentation in class next week. (Create a narrative for your blog and present a synthesis of what your blog represents. Presentations should be no longer than 8 minutes. How does your blog reflect your interests, your aesthetics, your pov and/or your thesis research? What have you gained through compiling & posting the various images, articles, clips, links etc...to your blog? Think a little bit about the publicness of your blog, how does (if it does) affect what you post, how you describe your tastes, concerns or ambitions? Honestly access how you feel about blogging for this class. Does it feel like an academic exercise? Do you still keep a private journal additionally that hold design notes and ideas? )
2) Continue to work on Marketing Spot. Have styleframe storyboards prepared for next week.
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